Gallic Allure of Jacques Marie Mage Sunglasses: This article is all about the Jacques Marie Sunglasses, In this Jacques Marie Mage how invested in these glasses. He tells how he started this brand how he applied marketing strategies to it.
Nobody wanted to invest in it when Jerome Mage started its sunglasses in 2015. Their name, Jacques Marie Mage, was a mouthful, and the eyewear market has been saturated.
In addition, the thick and substantial designs of Mr Mage, with their architectural heft, went against the minimalist look of the day. Oh, and it was very costly.
But Mage has a record of ignoring such criticisms and of the soldier. After all, in southern California, the Frenchman has spent a better part of his career designs for labels like Spy Optic and Arnette for two decades.
Gallic Allure of Jacques Marie Mage Sunglasses
Less Occupation And More Obsession
Indeed, he’s more obsessed by more than 1,000 vintage pairs: he has less occupation and more Obsession.
One morning in his studio, in the quaint courtyard of Los Angeles’s Granada Building, he said that “I remember my brother was wearing the Vuarnets.”
“I remember when my brother came home wearing the Vuarnets.” “I was fifteen, I was ten, and I was like ‘Wow, what are they?'”
Sunglasses are the intersection between Mr Mage’s greatest passions as a design object. “This kind of physicality was what I studied in Paris as sculpture and product design,” he said.
Want Sunglasses Have Self-Expression Like Clothing
He wanted to create something that served as a vehicle of self-expression, like clothing.
“I like eyewear when you are thinking of it,” Mage said, 47. “It is an unbelievable sensual object. “This is the first thing people see; you slip it across your nose. Your face is defined.”
Today, most sunglasses come from just a handful of conglomerates, which makes Jacques Marie Mage a rare thing.
She specialises in classic silhouettes — aviators, cat-eyes, walkers, wraparounds — and injects it into the roots of Los Angeles with a feeling of cinematic attraction.
The frames are chunky, robust cellulose acetate or aerodynamic, streamlined titanium, with lenses ranging from blues or yellow tints to aloof black.
The edges are timeless. Many are dotted with a sexy flourish of silver sterling hardware and barely visible details – a smooth rim, a gloomy groove.
Like this, they evoke mental images of the old Hollywood style icons and the French New Wave ilk: McQueen, Delon. Many, like the Yves, the Jagger and the Seberg, have thus been named.
Machines Adapting For Finishing
The company works with Italian and Japanese manufacturers who use machines from just after World War II. These machines require many adaptations, and if the yield is lower than the mass-produced frames, this is fine for Mr Mage.
“The imperfections show a human touch, and this warm and sensual finish lends our framework,” he said.
Minor, not more than 500 releases and fast sales. Prices vary from $575 to $895, with a cost of $2000 in special releases.
Collaboration Of Sunglasses With Celebrity
The GQ stylist George Cortina, who put glasses on the faces of Keanu Reeves and of Brad Pitt in pages, says: “They have the whip from the past, but there’s a sleekness that tells the world where we’re living,” he says.
In February, Mr Cortina and JMM released a two-frame capsule collection in smaller quantities, as the label is colloquially mentioned.
They sold so well that another release took place in June. This month, JMM is making a collection with actor Jeff Goldblum, who has become a clotheshorse in recent years.
Mr Goldblum said the lenses were presented to him by his stylist, Andrew Vottero. “Truly magnificent items, they are,” he said. “They are distinguishing, but not voluminous — they feel authentic and real.”
He said in allusion to this collaboration, “Andrew and I had an idea that it would be a pair of glasses if you reduced my body to one item of clothes or accessory.”
Striking Figure Of Artist
In his blazers, skinny ties, tight denim, stone boots and hands stuck with silver and turquoise rings, Mr Mage himself cuts a striking figure.
He styles his hair in a stylish blend of mohawk and pompadour. In addition to those vintage frames, he stores St. Laurent suits from the 70s (between 50 and 60), rocker boos, BMX bikes and more.
He is an artist with a strong desire for existential introspection, and he is a collector at heart.
Mr Mage feels a deep connection with the American myth despite his French origins. He moved to Jackson Hole, Wyo in September, part-time.
He has always been attracted to the region’s beauty, creating a pair of sunglasses with Yellowstone Forever and working with the Living With Wolves organisation to promote the Yellowstone National Park.
The pandemic offered him an excuse for establishing more lasting roots.
Sightings by a grizzly bear mom with her kids are front-page news. It’s a far cry from life in Los Angeles.
He was laughing, “she’s our Kim Kardashian.” While most of his employees in Los Angeles, which total around 30, hope to live in Wyoming somewhere around 20 per cent.
One can argue that sunglasses are a significant component of some myth-making.
Mr. Mage’s got a hunch about why. “You can turn into another person with eyewear,” he said. “Change and change your personality in your sunglasses.”